CSR & Financial Performance: Asking the Right Questions | Mission Measurement

CSR & Financial Performance: Asking the Right Questions | Mission Measurement: "CSR is strategy, not alchemy. Even the best CSR initiatives cannot guarantee a higher stock price. However, when social and environmental programs are designed to operate as a business strategy, rather than reputation insurance, they have a proven ability to advance key outcomes known to influence shareholder value: recruitment and retention of top talent, successful entry into new markets, innovative product development, and improved brand loyalty."